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Animaro at London Design Festival

  • Machines Room 45 Vyner Street London, England, E2 9DQ United Kingdom (map)

I am taking part in an exhibition called 'a New Normal' as part of London Design Festival 2017. 

A New Normal is an exhibition which asks the question ‘Who is making products for a world beyond mass-production?’ The participants, many of whom have been incubated by Machines Room, were chosen because they are making the future happen right now: the future where people are engaged in the design and production of their own goods by participating in online customisation and digital manufacture. These are not proposals for a future of manufacturing; each exhibit is a real business and invites the visitor to actively participate in the manufacturing process, such as laser cutting their own jacket, or parametrically designing a table for their home.

A New Normal guides you through this new normal way of life, a portrait of how it is to interact with these products and processes as part of an everyday, lived experience. It speaks from the perspective of the user, bringing the people into these new ways of designing and manufacturing, where mass means by the masses, not en-masse.

More info here.