Animaro is a Furniture design studio founded in London by Matt Gilbert in 2016. It seeks to bring playfulness to everyday objects through an exploration of movement and material properties.
We are interested in creating striking pieces of furniture for the home, that involve mechanical movements and expressions of force. We believe furniture does not need to be purely utilitarian, but can be witty, innovative and mesmerizing.
We think that when designing something new, the idea should stay as pure and ‘lightweight’ as possible. There should be no unnecessary elements or details which distract from the intention. This does not necessarily mean using expensive materials, it may be that a simple unrefined material can express an idea much more poetically.
Please send an email if you would like to collaborate on a project and keep on eye on this site for news on when the products will be available to buy.